Wednesday, December 11, 2013

THE SECRET INGREDIENT FOR ACHIEVING A FILM LOOK

28MM LENSES: THE SECRET INGREDIENT FOR ACHIEVING A FILM LOOK IN YOUR VIDEO PRODUCTION (SAN DIEGO CALIFORNIA)

Posted by Noam Kroll on 26 Nov 2013 Credit by Noam Kroll For those of you that follow this blog regularly, you know that achieving a filmic look when shooting digitally is very important to me and something I often write about. My recent article ‘How To Make Video Look Like Film’ outlined a lot of basic techniques that when implemented can drastically help to improve your digital cinematography and truly make it more film like. But something that I didn’t delve into in detail in that article was lensing choices – specifically wide angle vs. telephoto. Probably one of the biggest misconceptions about achieving a filmic look, is that long telephoto lenses and shallow depth of field are a necessary part of the equation. Since the 5D was introduced and razor shallow depth of field became easily achievable, just about every low budget indie film went down the path of shooting a lot of long lens shallow DOF shots in an attempt to make their film ‘more cinematic’. The irony though, is that since so many filmmakers went crazy for the ultra-shallow DOF look and used it to death over the past 5 years, it’s now become one of the biggest giveaways that a film was made on a DSLR and probably on a very low budget. Unfortunately, shooting on wider lenses (and for some even normal lenses like the 35mm) has become a lost art. This is really a shame because one of the most used lenses in the history of cinema and therefore one of the keys to unlocking a cinematic look when shooting digitally is the 28mm wide angle lens. Goodfellas 3 Before we discuss the seemingly magical 28mm focal length, it’s important to recognize why shooting long lens/shallow DOF throughout your film can be the furthest thing from cinematic. Any 35mm film camera production is capable of getting razor thin DOF in just about any circumstance. But how many blockbuster or large-scale independent films can you remember where every other shot was teetering on the brink of being out of focus as so many micro-budget films are? Every film is different and every DP has their own way of working, but in general most substantial films are shot between f4 – f8 the majority of the time. Shooting at that kind of aperture allows for optimal lens performance and smoother focus pulling and is a very far cry from shooting wide open at 1.4 on a full frame DSLR. Sure, for insert shots, extreme closeups, low light, and other specialty shots, there are many cases shooting wide open may be necessary or the right choice – but not for the majority of the film. So what is the right focal length for the rest of the film? Where is the sweet spot? Ultimately that is up to you as the filmmaker, but for many San Diego filmmakers the 28mm lens is the secret ingredient. In fact Spielberg, Scorsese, Orson Wells, Malick, and many other A-list directors are have cited the 28mm lens as one of their most frequently used and in some cases a favorite. And while on paper it may not seem or sound like the most exciting lens choice, keep in mind that the 28mm lens has been a gold standard in shooting motion pictures for over a century, being used to capture some of the most recognizable moments in cinematic history. And if you are truly attempting to emulate the look of motion pictures, than the 28mm lens is a focal length that you absolutely can not ignore. 960__schindlers_list_blu-ray_02_ When we go to the movies we want to have an experience that emulates reality in many ways, but also is fantastical and surrealistic. That’s where a lens like the 28mm comes into play. It’s just off center. Just barely wider than our regular field of vision, but not too wide that it becomes distracting. It’s different enough from a ‘normal’ focal length like the 50mm that it let’s us subconsciously feel like we’re in a new world, but it’s also close enough to realty that we aren’t lost by any noticeable distortion that we would experience from a more extreme lens choice, like a 12mm. Conversely, shooting on a medium telephoto lens (like a 65mm), would also would be just off center from our normal field of vision, but it could never work as universally as the 28mm lens. If you had to shoot an entire film on a single lens, it would be a lot easier to use a 28mm than a 65mm, unless you’re doing something really specific. The 28mm would allow for wides, closeups, landscape shots and more, all while maintaining a unique and original look. The 65mm would paint you into a corner in some cases, making establishing shots, masters, or medium-wides quite difficult. That said a normal focal length like a 35mm or 50mm may seem to be the more natural choice as that field of view is closest to human vision, but the 28mm’s ability to add that slight bit of surrealism to the picture is exactly what we want. large_north_by_northwest_blu-ray4 A final thought that I’ll leave you with is that shooting on a wide lens is a great way to make sure you don’t get lazy as a DP or Video production Director. If you have a poorly lit scene or a crappy location, it’s pretty easy to just slap on a long lens, frame out all the ugliness. make the background blur out and get a pretty decent image. But that’s not always the answer and more often than not it’s the easy way out and won’t yield the best possible results. You can’t cheat your way out of every shot and you especially shouldn’t attempt to shoot long lens out of convenience if your scene doesn’t call for it. By shooting with wider lenses you are forced to take into consideration your lighting, composition, and production design much more thoroughly. And this is a very good thing for a lot of independent filmmakers who often skimp out in these areas. Personally, I would prefer to capture a shot with a wide lens and deep DOF that has beautiful art direction to it and loads of detail, than a long lensed shallow DOF shot where the environment is essentially lost in the bokeh. The bottom line is there are no shortcuts in achieving a filmic or Cinema look for Video Production. Following practices that have been used and implemented on films since the early days of cinema is the only way to truly achieve the look you’re after, and one of those practices is making use out of the 28mm lens. And yes that’s might mean setting up more lights, carefully blocking your scene, and spending time on the art direction so that you can shoot on your wider lens and still capture a beautiful image, but once you put in the extra time and effort, you’ll be happy you did. Below are a few lenses that I highly recommend in the 28mm focal length. There are also two 14mm lenses in here as for anyone shooting on a GH3 or most other Micro Four Thirds cameras, they will give you a 28mm equivalent. Sigma 28mm F1.8 – $449
The perfect choice for shooters in need of a faster 28mm lens for low light shooting. Click Here To View The Sigma 28mm F1.8 At B & H Photo Zeiss 28mm F2.0 – $1283 Zeiss 28mm An excellent and beautifully sharp Zeiss lens that is well built and worth the larger price tag for those looking for a longer term solution. Click Here To View The Zeiss 28mm F2.0 At B & H Photo Nikon Nikkor 28mm F2.8 Manual Lens – $539 Ideal for Nikon shooters, or any DP who is partial to Nikon glass. This lens gives full manual control in a rugged body, while producing gorgeous images. View The Nikon Nikkor 28mm F2.8 Manual Lens At B & H Photo Rokinon 14mm T3.1 Cine Lens – $444
A sharp and cost effective option for shooters looking for a wide angle cinema lens without breaking the bank. Click here to view the Rokinon 14mm T3.1 Cine Lens at B & H Photo Lumix 14mm F2.8 Lens (For Micro Four Thirds Cameras) – $322 Lumix 14mm Ideal for a GH3, Blackmagic Pocket Camera, or any other MFT Camera, this 14mm lens pancake lens is a must have for many shooters working with a crop sensor.  
For a Company That Films just like this with these lenses, see below: Fourten Digital Media (Cinematic Video Production) http://www.carlsbadvideoservices.com http://www.fourtendigital.com Open 7 days a week Contact: Tim Work: 760-450-2665 Cell: 760-529-6576 Email: info@fourtenvideo.cominfo@fourtenvideo.com

Wedding Video Disasters

So, if you are looking for a Wedding Videographer or wedding video services, this is the kind of thing you DO NOT want to happen!

http://www.youtube.com/watch?v=ocqB6_y71xE




Thought this was kinda funny, but there are a lot of unprofessional Wedding and Event Video companies in San Diego and  out there that do things like this.   Fourten Digital Media offers Wedding and Event Video that things like this DO NOT happen while on set.   We offer a much higher quality of wedding video in general.



FOURTEN VIDEO Production and Digital Media
WEBSITE: http://www.fourtendigital.com
CONTACT US FOR A QUOTE:
TIMOTHY
760-529-6576
Tim @ fourtendigital. com
WANT YOUR WEDDING TO LOOK LIKE A MOVIE?

FOUR TEN WEDDING VIDEO PRODUCTION and Editing…OFFERS MUCH HIGHER QUALITY HD CINEMATIC WEDDING VIDEO PACKAGES FOR A
LOWER RATE THEN ALL OF OUR COMPETITORS AND WE USE THE LATEST HIGH DEFINITION CINEMA CAMERAS AND WIRELESS BROADCAST HD AUDIO!
*Basically, we film on Cinema Movie Cameras*  (not regular run of the mill production cameras)   BIG DIFFERENCE IN QUALITY. 



****LOOK FOR YOURSELF AT OUR DEMO VIDEO****
-by using Cinema cameras we can capture your wedding with a much higher quality HD Cinematic look to it, opposed to most companies that use reg cameras and has the "handheld" home movie look.
-We also use HD wireless broadcast Audio Microphones for the Ceremony so the Audio is Perfect! (we use the same microphones that Opera and Jay Leno use on their shows) Other Companies do not provide this usually.

Sample Demo Videos (these are all short demo reels of weddings we did. The Full Length of each are all about 1 hour 30 min which is included in all of our packages)

VIDEO 1: https://vimeo.com/26894781
VIDEO 2: http://www.youtube.com/watch?v=g3y5Yd9TDJY
VIDEO 3:http://www.youtube.com/watch?v=RvitBwLtgl8

1 HD CINEMA CAMERA PACKAGE *WITH WIRELESS BROADCAST AUDIO, AND W/EDITING (5HOURS FILMING) +5 DVD COPIES: $900.00

2 HD CINEMA CAMERA PACKAGE *WITH WIRELESS BROADCAST AUDIO, AND W/EDITING (5 HOURS FILMING +5 DVD COPIES: 1,600.00

EXTENDED PACKAGE: (8HOURS FILMING) 1 HD CAMERA *WITH WIRELESS BROADCAST AUDIO, LIGHTING AND WITH EDITING +5 DVD COPIES: $1500.00

EXTENDED PACKAGE 2: (8HOURS FILMING) 2 HD CAMERA *WITH WIRELESS BROADCAST AUDIO, LIGHTING AND WITH EDITING +5 DVD COPIES: $2,000.00

CONTACT INFO:
WEBSITE: http://www.fourtendigital.comhttp://www.fourtendigital.com
TIM K.
760-529-6576
TIM @ Fourtendigital. com

Fourten Wedding Video Department serves all of the Greater San Diego area including: Temecula, Murrieta, Poway, Encinitas, East County San Diego, North County San Diego, San Bernadino County, South Bay San Diego, South San Diego County, North County Coastal and all of the inland empire as well.

Monday, November 11, 2013

Perfect Corporate Training Videos Carlsbad California

Perfect Product Training Video for Distributors and End user Corporate training Videos in Carslbad. 
Covering everyting from Lowes, home depot, amazon, ebay and all other selling platforms including website sales....we increase your sales 10 fold within a month of the product and product training videos.

 About HD Cinematic look Training Videos:    
If you are a company releasing products on Amazon, home depot Lowes or need a static product page, we are your answer.    People and clients/end users want to watch these online training videos.   They are engaging, and by using 2-3 cameras, multiple lighting and staged settings, Fourten Creates the most engaging Videos for every type of business.    Releasing your product on these static sites requires training videos hands down.   Increase your sales, Roi and investors/distributors by these simple yet complex videos using every cutback angle possible.

*FourTen Digial Video Productions in San Diego County Creates a variety of corporate training videos for any product, services and business in San Diego, Carlsbad and all of North County San Diego.  As you can see by the quality, Linear is already far past there RETURN ON INVESTMENT JUST IN THE FIRST MONTH.

-EACH VIDEO IS SPECIFIED TO THE PRODUCT AT HAND AND WE HAVE AN AMAZING STAFF OF SPOKESPERSONS (See Kristina in the video, which was a 17 video series for 7 products) , VOICEOVERS AND ANY KIND OF MARKETING STRATEGIES NEEDED TO PUSH YOUR PRODUCT TO THE TOP.  

-This is an Cinematic Video production video for product training for Lowes, home Depot and Amazon.   Releasing a Product or service can be tricky but with the right company, you can have something people can enjoy while learning how to install a product.

-This Film was shot by Fourten Digtal Media and Video Production in Carlsbad, San Diego, and Los Angeles California.   We use specialized Cinema Cameras, Cinema lenses, and multi cutback shots and B-Roll Video to create the most dynamic Video productions for Corporation

 About HD Cinematic look Training Video, corporate production videos for home depot:    
If you are a company releasing products on Amazon, home depot, or lowes or need a static product page, we are your answer.    People and clients/end users want to watch these videos.   They are engaging, and by using 2-3 cameras, multiple lighting and staged settings, Fourten Creates the most engaging Videos for every type of business.    Releasing your product on these static sites requires training videos hands down.   Increase your sales, Roi and investors/distributors by these simple yet complex HD videos using every cutback angle possible.


Fourten and Linear Corporation set up and built 3 Stages on studio location for these videos.  We also did Pre production, Talent scouting and Treatments/scripting for all of these videos.

Our Cinematic Video Production included:
1. Product research and video planning
2. Pre production scripting/storyboarding/treaments
3. filming with 3 HD 2.5K Cinema Cameras
4. High End Cinema Lenses
5. HD Wireless and broadcast microphones
6. orignal "royalty free music scoring"
7. Post production Video editing
8. Motion graphics, 4D Animations and Graphic design
9. Extensive product research
10. Set Building and painting
11. and a lot of love, pride and creative Video production skills.


We filmed them on HD 2.5k Cinema Cameras with Carl Zeiss, Canon and Rokinon Set focal length Cinema Lenses.   This insured that the quality of the video is fit for any Video Marketing platform in San Diego, Southern California and Carlsbad Locations.   

The Process:  
We collaborated with the marketing team at linear corporation to provide the most detailed and desirable Training Video for there enormous product line.  Linear is a world wide company and has over 1000 products just with their company.   To release a product on these platforms, you are required to have specilized and generic Traingin videos for these products before they are released to the marketing platforms.   FourTen does it all.  

Here is one of 17 Videos done for this Corporate video production Training Videos Carlsbad series for lowes, home depot, amazona and ebay!



Photos of the shoot, set and set building:












Wednesday, November 6, 2013

Online Web Videos San Diego

Online Based Website Video Using Still photography

Online Web Videos Internet videos are the fastest growing genre on the Web. Marketing your company with a Video is huge these days. Fourten Digital Media designs custom Videos from the ground up including motion graphics, animated logo stings and full video productions.

This Online Internet video for R.W. Smith and Co. was used taking photography of the Locations first. Once we did a lot of photo manipulation and editing, we added in the graphics, and lower thirds topped with a voice over. A great way to get an amazing visual presentation of your company and its services on a budget. A full length high definition product video highlighting features and benefits of your product using existing photo assets. We use the photos you provide, add motion, effects, titles and voiceover to create a powerful engaging message that photos alone could never accomplish. We spend an extra hour of post-production editing to maximize the impact of the images and titles. Note: Photo-Based Product VideoCasts can be created using high-quality mock-up images, meaning the product doesn't even have to be fully manufactured before the video production begins.

Monday, October 28, 2013

Fourten Digital Media Services in San Diego

FOURTEN DIGITAL MEDIA VIDEO SERVICES Fourten Offers every aspect of a Full Video Production Carlsbad, San Diego and North County. From video synopsis creation, Pre-Production (Scripting/Storyboarding), to full hollywood filming on custom created sets, into post-production (video editing, motion graphics, animation, special effects, color grading) and finishing up with mass dvd and blu ray duplication and replication if needed.

We don’t stop there…after your video is fully created, Fourten helps to market your video through our extensive marketing outlets, video marketing sites, social media and Blog and forum content. This gives you a big push right off from the start, and helps with your website organic placement, back links and company content. And then to wrap it all up, we show you the best video marketing sites to help your video go viral, and do free consulting to help you drive your sales, new leads and video views.

Corporate and online video can be exciting and engaging. You need to work with a team that understands that. Fourten Digital Media provides every variety and genre of video production services in Carlsbad and San Diego California. Call and tell us about your project today!
Fourten Video Production Services






The FourTen Digital Media Video Production Team recognizes the profound importance of setting yourself apart when it comes to visually engaging an audience—and we know it isn’t quite so easy to picture how your idea will translate from imagination-to-screen.
That’s why when you present us with an idea; we work both for you, and with you.

We consult with your team. We walk you through the process, so that you can easily discern what works and what doesn’t, in a timely, stress-free manner. We view our clients as creative collaborators with whom we want to foster long-lasting, synergetic relationships for years to come.

FourTen remains available, approachable, and absorbed in each project until completed to your standards

We also always works to accommodate your deadlines, schedule, budget, questions, concerns and critiques throughout.


We offer a variety of camera and lighting options, shooting on everything from Full Cinema Cameras and DSLR cameras (Canon 5D, 7D) to high end broadcast cinema cameras (Red, Arri Alexa, Black Magic). We can provide studio space, build sets, or set up in the location of your choosing. Our directors and cinematographers can make any subject or talent comfortable in front of the camera!
Using a teleprompter is always in the cards if you need it. From the quickest interview to multiday shoots in various locations, we have and can do it all.



 Special Note for You and Your Project:
 Your project may require all these steps, or only one or two of them. This shows the entire Video production process, parts of which may be already created or not necessary for various reasons.


At FourTen Digital Video production company in San Diego, we deal with all the steps of production from start to finish, and I thought it might be helpful to outline these steps that way, you can become familiar with them and know what to watch for and ask for from your video professional.


 Here’s the order in which production things generally occur:
1. Concepting
2. Scriptwriting
3. Production Planning (Pre-production)
4. Videography (Shoot)
5. Graphics Design & Creation
6. Voice Talent Recording
7. Original Music or Library Music tracks
(Covered in Part 2:)
8. Editing
9. Motion Graphics & Special Effects VIDEO PRODUCTION TEAM
10. Animation
11. Final Edit, Mix, and Master
12. Dubs (Copies) or other Distribution

Sunday, October 27, 2013

The Best Video Production San Diego

Looking for an "AMAZING" and  Really Clean high Quality HD Video at an affordable price?
Grab a paper bag, breathe into it and Know you just found an amazing local San Diego Based video company that creates High Quality (HD) Video AND is perfectly reviewed by their clients...for an affordable price.

 You're hyperventilating because you have never seen a deal like this before. Now collect yourself, then keep reading this incredible description that barely serves to do justice to Fourten Digital Media (Cinematic Video Productions, Video Editing, Videography)

What makes Fourten so much better than the other Video Service Companies? Glad you asked. 
-Fourten Digital Media uses the "latest State of the Art Cinema Video Cameras", Hollywood rigs/dolly's and motion tracks to create those amazing looking Filming/Video shots you see on TV and Movies.  Topped with "PERFECT CUSTOMER SERVICE" no matter what size company, budget or project.

Fourten does any genre and style of  Videography, Video Editing, Graphics, Animations Etc, for lower rates then almost every competitive company in San Diego. Also Full Video Productions for about 1/2 the price and 10X the HD Cinema Quality.

*also have a crew available anytime for big productions and ongoing work.

NOTE: If you come across a deal that sounds "to good to be true" it probably is.
-You really get what you pay for in the video industry! (But it doesn't have to be super expensive:)
Please look at a companies portfolio and samples and make sure they are their videos first thing.
-Second, if you have any questions about my work/prices or other offers/quotes you have recieved, please feel free to contact me and ask. I will tell you the absolute truth about what you are getting for what price. Our industry doesn't always provide all the fine print up front.

"My only concern is that people are getting a Great HD Video at a good price."

Visit MY WEbsite for all Sample Videos: (you will see the HD Cinema quality)
http://www.carlsbadvideoservices.com

or Call Today 760-529-6576 (Ask for Tim)

FOURTEN VIDEO SERVICES:
*VIDEO EDITING* *VIDEOGRAPHY* *FULL PRODUCTIONS* *WEB VIDEO* *TV COMMERCIALS* *TESTIMONIALS*
*EVENTS/CORPORATE TRAINING VIDEO* *VIRAL VIDEOS*
*REALITY PILOTS* *BLOG VIDEO* *SPORTS VIDEO* *EVENTS/WEDDINGS*...............AND ANYTHING ELSE YOU CAN CONJURE UP.
WE  DO PROVIDE THIS AS WELL:
*Fast Turnaround Times
*High quality Video/Low Rates
*We Cater To any size project or budget
*Professional HD Video, Audio, Broadcast
*PRO lighting
*Cinema Cameras and Lenses in all productions
*High End Special FX, Animation, Motion Graphics
*Cater to any budget besides free.

Contact Tim
Business mobile: 760-529-6576
Website: http://www.carlsbadvideoservices.com
Email: fourten digital @ gmail. com
OR CONTACT ME THROUGH MY WEBSITE (BEST WAY)